Paddy Power are one of the most innovative gambling operators on the planet. They have quickly grown from a small Irish bookmaker into one of the biggest sportsbooks in Europe and Australia (following their acquisition of SportsBet). Over the past couple of years the Paddy Power Messenger app has proven popular with punters because it allows you to place a bets in seconds by simply texting the bet. Now they have gone one step further by integrating this technology into the Facebook Messenger app. In addition to placing bets using the Facebook Messenger app, you can also check your balance, receive odds and receive regular updates on betting markets that interest you. Since most people already have the Facebook app on their phones, Paddy Power customers can immediately start betting on sporting events with minimal setup.
I think it is the most convenient thing to do for someone who wants to bet. But will it not raise questions on the privacy of the users identity.